Iracema Serra is the current director of the European Institute of Colon Hydrotherapy® in Madrid.

Apart from her profession, her job is her life style; with more than 23 years of experience, she is also the current advisor at the British Institute of Marine Hydrotherapies®.

She has been the vicepresident of the Instituto Médico de Alta Tecnología® (Medical Institute of High Technology®) in Granada between 1999 and 2007.

Has participated in tv programs in the United Kingdom, France and Spain, among them the Spanish RTVE1 program Saber Vivir.

Her experience, credibility, and ethical and professional career has led her to be recognized as a "Honorary Member" in 2015 by the renowned Internacional Association of Colon Hydrotherapy Ethics AIHCE®.